25 years of marketing experience including Account Planning/Strategy, Branding & Image Campaigns, Public/Media Relations, Copywriting, Web Site Strategy & Design, Corporate Communications, Corporate Relations, and Event Coordination/Project Management
GOALS: To create distinctive brands for companies that create emotional responses, develop relationships and motivate purchases (resulting in happy clients).
(Click the links in the top navigation for my PORTFOLIO and CLIENT PHOTOGRAPHY).
As a Brand Strategist, I believe that a strong brand creates strong conversations between companies and their audiences. From external branding (logo, web site design, collateral pieces) to internal employee branding (elevator speeches, email signatures, customer service standards and voicemail greetings), a strong brand identity is what makes a customer engage and connect.
Consultant - Amy Galbreath, Inc.
Brand Strategist / Consultant / Creative Wizard (2001 – Present)
Paul Davis Restoration | Customer Experience Project & Franchise Brand Compliance Plan
Sew Fun Studios Franchise Co. | Branding , Copywriting, Franchise Operations Manual
Bricks for Kids Franchise Company | Copywriting (Franchise Operations Manual)
Catering by Liz Grenamyer | Rebranding, Web Site Strategy/Design
Shelby SuperCars | Creative Concepts, Copywriting, International PR Campaign
Enterprise Integration | Corporate Rebranding; Copywriting
Boleros Ballroom | Web Site Redesign/Rebrand; Customer Sales Strategy
F.A.C.E. 4 Kids | Copywriting, Branding, Partner Program Operations Manual
Family Care Partners | Corporate Rebranding, Print Ads & Web Site Development
Sheffield International Finance | Copywriting, Web Site Rebrand
Donovin Darius Enterprises | Rebranding & Copywriting
Parker & Pennington Dentistry | Rebranding; Copywriting; Print Ad Campaign
The MiraLink Group | Corporate Rebranding, Copywriting - Franchise Operations Manual
Bricks for Kids Franchise Company | Copywriting - Franchise Operations Manual
Larry’s Giant Subs | Copywriting/Editing - Franchise Operations Manual
RestaurantManager.net | Direct Marketing Campaign, Copywriting
AirEnalasys – Copywriting - Franchise Operations Manual
Spectrum Films | Corporate Rebranding
REFERENCES & Testimonials
I have worked with many types of companies and each one has a unique story to tell.
Business Optimization Specialist - Go From Stuck to Growing - EVERNOTE BUSINESS CERTIFIED CONSULTANT
After interviewing several firms to help Boleros design a new website, it became very obvious right away that Amy’s approach was far different than that of any other. Amy didn’t come with any pre-conceived template, design or format. Instead, Amy took a full branding approach and spent the time to understand our business, what drives our income and how to position things for maximum effect. What we got was not just an updated website but instead a site that we were proud to show off - one that got rave reviews, demonstrated the look and feel that we were looking for and, most of all, helped drive new business. After the re-branding, the phone started to light up...people were calling. They were stating how they were very impressed with the feel of Boleros without even ever being in our building. Our brand image was communicated through Amy’s recommendations for pictures to use, layout and also extremely important – writing of the copy to include in our website to help tell our story in an engaging manner. The prospective customers and clients were able to get the true essence of Boleros. Amy, we thank you for your amazing insights and creative design that has helped Boleros achieve things that we never knew possible. You are truly one of a kind.
Boleros – Chief Operating Officer
President - Sheffield International Finance Corporation
Amy is a rare and valuable asset to any project. She looks at things from a problem solving, creative approach with planning and execution. She is un-intimidated by obstacles and enjoys overcoming challenges where others give up. Specifically, her skills range from writing and editing to web design and social media in numerous fields. She doesn't only perform the given function but participates in the strategic planning for the projects success. She takes a deep and genuine interest and understanding of whatever she's working on and then determines how to have an affect of the final result. I've learned that she's almost always right and it saves me time and money to trust her judgement.
Regardless of the type of industry, any endeavor is improved by her involvement. She's decisive, creative, maintains a timeline and contributes greatly to the overall outcome. Most importantly, she's fun to work with, does it all precisely and gracefully. I have asked Amy to be a part of multiple projects and always knew she would come through in a big way.
Her only mistake is not charging more for her exemplary work because she deserves it! She's an undiscovered find.
President, Sheffield International Finance Corp.
Owner, Mario Peralta Photography and Photography Specialist
Having worked with Amy on a project to redesign the website and marketing materials for Catering By Liz I can attest to her creative vision and marketing brilliance. She expertly designed and implemented the brand makeover and the results raised the quality of her client's marketing materials to properly reflect the superb quality of the products and services. I have also had the privilege of listening to her advice regarding brand and corporate identity on more than one occasion and would readily recommend her to any client who is interested in raising the quality and effectiveness of their marketing strategies. Amy is a pleasure to work with and I look forward to future projects with her. Her branding knowledge is immense!
Mario Peralta - Photographer
Before my work as a consultant, I worked for some of the largest marketing firms in the area and with some of the area's largest companies.
ST. JOHN & PARTNERS
Senior Account Executive/Interactive Department Jun 2000 – Mar 2001
Senior client services position responsible for determining digital/web client marketing objectives, coordinating creation of marketing collateral pieces and maintaining brand alignment.
Regional Director Jan 2000 – Feb 2000
3 on 3 Hoop it Up and Air It Out; Southeast Region
Managerial position responsible for event marketing strategies, sponsorship negotiations, overseeing of event operations and hiring/management of regional office staff.
GOLD & ASSOCIATES (Advertising, Marketing & Communications Firm)
Account Executive/Manager Aug 1996 – Aug 1998
Responsible for marketing and public relations program concepting and client services. Created existing job order/sub order system, traffic report and format for proposals and marketing plans.
THE STELLAR GROUP
Marketing Manager Oct 1994 – Aug 1996
Design/Build/Engineering Firm); Position responsible for production of marketing materials, copywriting, press releases, production of proposals, corporate presentations, trade shows, special events and advertising coordination.
The PGA Tour
Communications Coordinator/NIKE TOUR Jul 1994 – Sep 1994
Media relations coordinator responsible for accurate presentation of player statistics, photographs and histories for use in nationally-published articles.
The William Cook Agency
Assistant to the Producer/Copywriter Oct 1989 - July 1994
Assistant to the Producer for all Winn-Dixie radio/TV commercials; Coordinating of all creative product and scripts through department in preparation for client meetings; Copywriter of radio/TV commercials.